mordagdesign - The Studio of Rational Art...
The endless pursuit of ideas to advance the visual & functional composition of the environment.
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Designing products in the fields of homewares, accessories, industrial products, furniture, diving equipments, urban furniture and architectural installations. He believes that designing is an endless pursuit of ideas to advance the visual and functional composition of this life. He aims to design products, which combine logic and beauty in a unique language, which he calls as rational art.
2003/05 University of New South Wales, Sydney - MA: Industrial Design
2001/02 MKD Engineering & Consultancy - Product Development Specialist
1996/01 Bosphorus University, Istanbul - BA: Mechanical Engineering
1988/96 German High School, Istanbul - Science & Mathematics
1977 Born in Istanbul
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inspiration:
Our spirit bears traces of our environment, loved ones, the air we breathe in. These traces are our unintended inspirations and touch everything we create. They are the most inevitable and perhaps the most sincere nutrients of design. The moment, one surpasses looking around and begins to see things, he grasps that every single curve, solution, idea is just floating there, in terms of shapes, tones even sounds...
incarnation
The universe has been introducing some beautiful forms, where every single curve, connection, dimension can be explained through rationality... Design is the rational art to improve the amazing diversity of this environment by touching its visual composition and its way of functioning. It needs to be done in a way, the nature has been using to design for billions of years.
quotations
“All supreme creators were supreme workers. Besides their everlasting energy for creating, they never got tired of rejecting, eliminating, reshaping, rearranging, recomposing.” Friendrich Nietzsche - 1878 (Allzumenschliches 1)
"Life is more complicated than we think, yet far simpler than anyone dares to imagine.” Lawrence Durrell - 1960 (Clea)
"...there it was before his eyes - he did not see it - he heard it in chords he thought that there was a common language of thought, sight and sound - was it mathematics? - the dicipline of reason - music was mathematics - and architecture was music in stone..." Ayn Rand - 1947 (The Fountainhead)
society
Designing means composing the environment for the society, acquiring the right to reshape the world. This is why it introduces one of the most complex responsibilities ever. You have to better in order to serve the quality of your life and of the society, both in such a direct way, but with such unlike affections.
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DESIGN PROCESS
- idea
composing the design brief
conducting research
searching for stimulations to forms and functions
documentation of ideas and forms (photos, sketches, writings)
generating `blue sky’ concepts
- concept
re-analyzing the possibilities
identifying the desired product identity
refining the idea based on the defined concept
examining form, concept, production requirements, materials
presenting of the concept and the form studies through sketches
- design
determination of all functional, ergonomic and form details
presentation of the result through computer generated photo-real images, revealing all visual, functional and ergonomic specifications of the product
setting the first analytic data of the parts
formation of the initial production solutions
- models
formation of all the dimensional details
preparation the necessary 2d/3d data
manufacturing the 1-1 scaled model, revealing all the visual, functional and ergonomic details
refining the design and the model
manufacturing a working model if necessary
- development
execution of all the component-assembly and functional solutions based on the decided production methodology and materials
ensuring the design to meet the feasible requirements
preparation of the technical drawings and other necessary 2D and/or 3D data for all product components
submission the required 2d/3d data to the manufacturer(s)
- launch
depending on the client’s market position, suggestions of possible marketing strategies
formation of the communication and presentation language of the designed product
submission of the necessary visual and technical data for design and/or patent registrations; providing consultancy during the application process
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SERVICES
- concept
The design is responsible about providing answers to three essential questions: the essence that defines the object, its functionality that renders the utility and its aesthetics…
Generating new ideas re-formulates concepts, suggests solutions considering the requests and creates a fresh perspective. It is critical to generate free and innovative ideas and this is only possible by thinking without any limits. Otherwise design is limited to presenting what is already available inside different forms.
Brainstorming is performed in the light of market research. During brainstorming every idea is valuable. Only after, the ideas are evaluated based on realistic design criteria.
- strategy
The relationship between the product and the target market is examined in the first place. That leads to a substantial information, which often shows a very rational approach to the design.
Carrying out a good market research, anticipating the details that can provide added value for the company, understanding the nature and the potential of the market and respecting the differences between the markets are factors that are considered with care during the design process.
Tracking the market trends and thus creating opportunities to induce future tendencies are essential to be in the lead.
- research
In order to provide a high-quality design service, it is vital to carry out a detailed market research and to evaluate the latest developments, trends and the economic scenery. It is critical to understand the needs in the market and to detect the unanswered requirements. This enables the creation of added value for the company through the designed product. The research methods include the comparison of existing products, and the observation of consumers, their product purchase and lifestyle tendencies.
Understanding the company’s position in the market and shaping the design strategy in the light of the anticipated needs are crucial aspects, founded on the market research stage.
- design
Design is more than generating an aesthetic object. Finding the right design strategy requires an extensive reflection about how to make a strong impact on the market. Sometimes this can be achieved through a product, a product line, but sometimes through a marketing campaign or simply a new packaging concept.
The design of a new product or a product series is one of the most important steps in the execution of these strategies. The design phase of the project is also crucial since the production costs of the product depends on the design decisions. Therefore throughout the design stage, the client is informed about all technical and visual details, and the required engineering and design support is provided for a trouble-free production stage.
- engineering
Engineering services provided by MD during the production phase include the preparation of product prototypes and the generation of rational and practical solutions concerning product components. Additionally, md monitors the production process and provides solutions to problems which may arise during production using the feedbacks received through its network of manufacturers and technology providers.
MD ensures that considerations for design and engineering proceeds congruously through the production phase. Before proceeding to the production phase, it is crucial to analyze possible production technologies and innovative and contemporary materials that can be utilized in the project. md performs this analysis and shares the outcomes with the clients as suggestions on production techniques and material choices.
- production
The production phase that is initiated with the completion of detailed production data, continues with precise and coordinated work with the manufacturer(s).
Besides the photo-realistic imagery and mock-ups created during the design phase, the technical drawings and other details necessary for production are generated with 2D and 3D CAD tools and are delivered to the manufacturers.
In the production phase, md serves as an engineering and R&D department, providing production suggestions and carrying out the revisions necessitated by these suggestions.
- communication
In the presentation of the product to the market (process of presenting the product to the market), md can create a consistent communication language for the product, including packaging design, and its visual presentation in sales and marketing activities. This is important in strengthening the link between the product and the consumer. Today, the presentation of the product to the target market through the right communication language is as important as the development of the product.
Taking the right decisions regarding visual specifications, graphics, and marketing factors on the point of purchase, and their successful implementation are vital in increasing sales. A more consistent communication language can be generated by the individual/group responsible for the design of the product. An insufficient product can be successful in sales through a skilled presentation and communication language, but also a good product can prove unsuccessful in sales due to a wrong presentation and marketing language.
- effect
By monitoring the market impact of the designed product, md assists the company in determining its future projections, and strategies concerning the product and other new product designs. Working in coordination with the company’s marketing department and in the light of indications on market impact, md develops innovative projects and trendsetter product concepts.
md stands for the protection of intellectual property rights of the project and suggests its clients to carry out design registration and/or patent applications concerning the product. The visual and technical drawings and documents necessary for design registration, utility model and patent applications are provided, together with consultancy about the application process.
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PATENTS
ARTUS - Expansion Joint System
Patent Pending
Client: Asteknik
EXPANSION JOINT SYSTEM WITH CONCENTRIC ARMS and AMORPHOUSLY SHAPED MEMBERS
Artus relates to the field of floor expansion joint profiles, where the selection of profile type is highly important, because the floor is subject to loads from pedestrians, vehicles etc.
This system introduces a new structural design that enables a more effective stress distribution on the members under vertical loads and establishes the required strengths with less usage of material.
This is established by using concentric contours on the profile arms and organic shaped details, as in the bone structural system. This approach results in a more effective stress distribution among the profile network thus reduces the max stress built under the subjected loads.
Thus, the required strength can be established with decreased thicknesses in the member profiles. This diminishes the use of the related material and offers a more economic and eco-friendly design.
IMBAT - Modular Doormat System
Registration No.: TR2008/05787
Client: Asteknik
Imbat floor mat system modular parts can be combined in different arrangements to come up with numerous different products. This creates advantages for the client by offering many products through the use of same casts resulting in low production costs. The modular design offers different montage variations that results in a product series.
Z-CART - Shopping Cart
Registration No.: TR2006/00896
Client: Brightwell Holding
EXPANDABLE, RECHARGEABLE, MOBILIZED SHOPPING CART
Z-Cart is designed to enable rapid shopping, especially in large supermarkets. The main body, which can hold removable baskets and bags in different sizes, can also be expanded when needed. An optional rechargable scooter can be integrated to the main body allowing the shopping cart to carry the user.
The optional Z-Cart scooter system which is intended for relaxed and rapid use, is designed so that the user is carried in a standing position. It ensures a safe ride inside the store by the help of infra-red distance detectors on its front and rear.
The patented product placement system of the Z-Cart allows the user to group the products as he takes them from the shelf. The system which enables the use of different sized bags in front of the user is designed to work with standard sized shopping bags.
By the help of removable shopping baskets, people shopping together can collect products from different parts of the market and place them on the same shopping cart.
MATTE - Water Level
Registration No.: TR2006/01845
Client: Brightwell Holding
The patented radial system of MaTTe lets the measurement of slopes in different degrees. It allows the user to adjust the working angle by simply turning the tube. Additionally it can give the slope of any plane like a ganiometer. Due to its small size it can be carried inside the pocket or as a keychain, but it can also be converted to a professional spirit level when used with its main ruler.
To enable the referencing from a wider portion of the measurement plane, foldable alignment rulers are placed on both sides of the body. By the help of reference arms it sits exact on the measurement plane.
P-12777 - Modular Seat System
Registration No.: TR2006/02100
Client: TR90
P-12777 is a modular system that allows the formation of various seating units. The profiles used in this system allows the creation of a total of 8 functionally and visually different seating units, which are grouped in two series.
The assembly detailing of P-12777 provides a simple and innovative modular solution.
P-12777 is an open profile which is limited with a width of 202.5 mm due to the constraints of aluminum extrusion technology. In order to provide an ergonomic seating surface 2 P-12777 profiles are used. The cross section of the patented profiles are designed to provide the joining of two profiles to reach a width of 405 mm. The two profiles are clamped together by the help of other profiles of the system.
STS - Steamer Stand
Registration No.: TR2006/01846
Client: Brightwell Holding
S.T.S is a clothes hanger which holds the garments in a stretched position in order to reduce creases and which is used with steam irons. It allows comfort in use even in small drawers placed in corners of the rooms. It lets the steam to reach all parts of the garment by holding the arms and legs of garments like trousers, coats and shirts in open position. By the help of rotating lighting elements placed on the top and bottom parts of the hanger it enables utilization in dim mediums without the need for extra lighting.
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DESIGN PROJECTS
ACCESSORY
merfolk / portable chess set / scrikss
orbit / table clock / scrikss
sagitta / penset / scrikss
asymptote / multifunction penset / scrikss
lerma / candlestick collection / stonex
sidonia / candlestick collection / stonex
alba / ashtraty / stonex
oova / zamac hanger collection
bluum / zamac hanger collection
lament / zamac hanger collection
piano / zamac hanger collection
laplace / zamac hanger collection
HOUSEWARE
ae60 / automatic clothes line / primanova
allegro / dishrack / primanova
otto / dishrack / primanova
oova / cabinet / primanova
diamantine / kettle
venia / fondue set
sts / steamer stand / brightwell holding
patricashot / olive oil tasting goblet / rayka
cacaopod / hot chocolate server
a-minor / wine cooler & ice box / university of new south wales
INDUSTRIAL
artus / expansion joint system / asteknik
ulna / cantilever flat panel mount system / tvs
z-cart / shopping cart / brightwell holding
matte / water level / brightwell holding
digitus II / flat panel filter
imbat / modular doormat / asteknik
infopost / information kiosk / rayka
d.tower / plastic bag dispenser / rayka
e.j. (electronic journal) / cash register memory
pillpen / medical package / university of new south wales
paycase / pos housing / t-tronics
nws-b75 / shampoo package / canan cosmetics
nws-c4075 / shampoo package / canan cosmetics
amr / electric meters / t-tronics
FURNITURE
bouquet / table collection
sirens’ seat / adyton
saggitarius-o / modular office group / adyton
saggitarius-e / executive group / adyton
indulgence / portable liquor cabinet / university of new south wales
b-612 / modular home theather group / university of new south wales
joyst / stool / university of new south wales
THE CITY
series-pi / bus stop series
35mm / city billboard / tr90
p-12777 / aluminum bank collection / tr90
arrogant / city light poster / tr90
cd06-103 / bus stop / tr90
cd06-101 / shuttle stop / tr90
cd07-101s / sales, exhibition kiosk / tr90
e7 & e-ar70 / city billboard & modular armature
lusifer / city light / tr90, kadikoy municipality
c-sign / signpost series / tr90
c-flag / bus point / tr90
c-clp / city light poster / tr90
c-billboard / modular city billboard / tr90
bias / shuttle stop / tr90
THE BIG BLUE
abyss / frediving lift / university of new south wales
scowim / water scooter / arimar
apiko / diving boat / labranda
ARCHITECTURE
integral / macrocenter café, canyon, Istanbul / rayka
apeks / totem / babil shopping center
khalkedon / square lightning network / tr90, kadikoy municipality
flux / entrance for caddebostan culture center / tr90, kadikoy municipality
dtm primary / entrance for world trade center istanbul / tr90, wtci
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NEWS
Newsletters:
product design… the rational art…
06.2010
“The universe has been introducing some beautiful forms, where every single curve, connection, proportion has a purpose…”
Exhibitions:
Design Spirit Istanbul
04-06.2010
"Our spirit bears traces of our environment, loved ones, the air we breathe in. These traces are our unintended inspirations and touch everything we create. They are the most inevitable and perhaps the most sincere nutrients of design."
Hong Kong Houseware Fair 2010
04.2010
Otto, Allegro and Oova are exhibited at IMMIB’s Trend Area
Chicago Houseware Fair 2010
03.2010
Otto & Allegro are exhibited at IMMIB’s Trend Area
Kent Fuarlarİ 2008
02-04.2008
Sirens’, Series C Bus Stop & Shuttle Stop, P12777 Bank Collection, E7 City Billboard, C-Sign Collection
ETMK Exhibition at MarketING Istanbul Fair
09.2007
Sirens’, Series C Shuttle Stop
Products:
Oova Cabinet launched
04.2010
For information and sales points;
Primanova: www.primanova.com.tr
Otto & Allegro launched
07.2009
For information and sales points;
Primanova: www.primanova.com.tr
Otto & Allegro at Ambiente 2009
03.2009
While Otto offers new forms of storing dishes and a two way water drainage system, Allegro attracted attention by its minimal design and a cutting board that can be shoved under its body.
DIAMANTINE is at Financial Times – Trendspotter
11.2008
By Catherine Byaruhanga
“As the trend for smaller living spaces produces ever more compact kitchens, appliance designers are thinking of innovative ways to cut the amount of space their products take up...”
Sirens’ at Design Week Istanbul
09.2006
Sirens’ is exhibited by Adyton.
Press:
Fokus Export Turkey | Combining logic and beauty...
01.2010
“Designing is not just a search for the unusual, but an endless pursuit of ideas to advance the visiual and functional composition of this life we live in."
İcMimar | Extra-ordinary styles from young designers...
07.2008
Sirens` is at "Interiordesigner"s Summer 2008 issue.
Patent Dunyasi – Destek Patent | Design needs to be defined to small-scaled companies...
03.2008
"In the last few years, product design has been gaining great importance in Turkey’s industry. However the key factor is the relative speed of this gain with respect to the foreign industries."
International Designer & Artist Works
12.2006
Sirens’, Series C Bus Stop & Shuttle Stop, P12777 Bank Collection
